Thoughts about SEO services often lead us to consider search rankings and website optimization. But, working with an SEO company in Toronto offers valuable services for social media accounts as well. And, this proves fruitful.
For one, social media boosts SEO results through social signals. Likes, shares and tweets get recognized by Google to move your brand up in the rankings. Plus, trust in your site increases. And, we know trust breeds customers and loyalty.
Secondly, driving traffic to your website requires connections. And, what better platform exists for building relational bridges than social media. Also, the likes of Facebook and Twitter allow you to capitalize on target demographics. Gravitating to the platform that suits your product, brand and business, whether it be LinkedIn, Instagram, Pinterest or others, and participating well reaps rewards.
Thirdly, social media opens advertising potential as part of a holistic marketing strategy. For instance, Facebook offers the ability to advertise, measure the impact of those ads and target current followers or others like them. While this promotional strategy works best with less pushy, self-promoting campaigns, it gets results.
Finally, maintaining and monitoring an active social media presence establishes your brand and identity. Your reputation and image make you stand out among a sea of online competitors. To enhance the outcomes of this strategy, address misconceptions and provide customer support through social media conversations, and check out competitor social media practices.
For those who already wear too many hats, a social media manager can help navigate this complex arena with ease. The incredible value of social media to your marketing strategy makes it an obvious service for an SEO company in Toronto to offer.